A new state. A new brand.

McDonald Jones Homes are the biggest home builder in NSW. But it’s another story across the border in Queensland, where established brands have ruled the roost for years. With Brisbane being one of the most competitive and sophisticated markets leading the new housing market, a new brand had to cut through the clutter.

To tackle this market head on, the MJH Group decided to create their own sub brand. Our job was to create it from the ground up. But first, Queensland-specific research groups were held to understand the unique aspects of the consumer in this market.