Inspired by the past, focused on the future

Central Element

Services

Research

Brand strategy

Brand architecture

Brand identity

Tone of voice

Copywriting

Photography

Brand guideline

Website (Atlas)

Sector

Website

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Background

As one of Sydney’s leading independent property developers, Central Element takes an open-minded approach to development – driven by a desire to create forward-thinking places that adapt to the way people want to live.

Objective

We were tasked with creating a contemporary new brand strategy, clear brand architecture, brand identity and launch strategy for this boutique  residential developer. Central Element was quickly growing in size and reputation – and needed a brand strong enough to sustain into the future.

Campaign

Central Element has a perfect balance of commercial, marketing and delivery nous, each personified by its three partners. Starting with extensive stakeholder research, we built a robust brand strategy which celebrated their strengths of supportive collaboration and a focus on how people want to live today. The identity itself is flexible and adaptable, with a suite of building blocks that symbolise collaborative partnerships to build people-shaped outcomes.

Results

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