Contemporising an old favourite

Terrigal Beach House

Services

Branding

Advertising

Sector

Website

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Background

The beachside bistro below the Crowne Plaza Terrigal is a well-loved venue, home to plenty of good times through the day and into the night. But it was feeling its age. Pacific Collections engaged us to re-brand it in line with its redevelopment into a refreshed restaurant and bar.

Objective

Create a brand which balances an upmarket, sophisticated experience with a welcoming and relaxed beachside feel. A place equally appropriate for cocktails with the girls, or a quick beer in boardies.

Campaign

Terrigal Beach House welcomes people in with a contemporary coastal palette befitting of the name, and a relaxed tone of voice that welcomes all comers. The logo features Terrigal’s distinctive Norfolk pines, and we brought it all together across everything from menus and menu boards, to signage, uniforms and Insta-worthy mural walls.

Results

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Branding an ongoing conversation with the Rouse Hill community

Rouse Hill Town Centre

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