A new urban shopping destination

Ed Square

Services

Brand Strategy

Brand Identity

Print Design

Sector

Branding

Website

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Background

Ed Square is the retail precinct within the new Edmondson Park community. While the Edmondson Park brand already existed, Frasers Property wanted a fresh new identity that encapsulated the fun, family-friendly nature of the retail precinct.

Objective

The language-driven brand identity we created personifies Ed. – who acts as a friendly guide for people visiting the centre.

Campaign

The visual identity complements the welcoming tone of voice. It’s typography based, using vibrant photography and minimal illustrations to communicate the bright and bubbly personality of Ed. Square and punch hard with retail messaging.

Results

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