Redefining opulence



Brand identity

Art direction

Editorial design

Tone of voice




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Following catastrophic damage caused by Cyclone Debbie in 2017, Hayman Island’s owner, Mulpha, took the opportunity to catch their breath and invested $135 million into revitalising and restoring the island to a premier holiday destination – launching July 2019.


We were tasked with creating a new brand for the island – focusing on Hayman Residences, a clifftop estate in the heart of the Whitsunday Islands.


We developed a look and feel, along with custom wordmark, which exudes contemporary luxury and subtly nods to the surrounding environmentWorking closely with the Mulpha team to document the Hayman Estate and surrounding environment, we then art directed a high spec publication designed for those whose money is no object, offering glimpses of their potential new bespoke hillside home. Our identity solution covered applications ranging from in-room collateral and resort signage to premium merchandise and vehicle livery (including a 60ft luxury catamaran and a helicopter!).‍


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Bringing a growth mindset to an established educator


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The Newcastle Knights’ most pre-season sales in 30 years.

Newcastle Knights

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