An ambition for crafting world-beating gins

Based on the outskirts of Sydney, Ironbark Distillery is a relatively young brand that’s already winning global awards for its approach to distilling. No trends, no gimmicks, just an unwavering focus on perfecting the original gin botanicals. But this is a story equally about people. Real and wonderful characters, obsessed by gin well before it was fashionable.

Recently acquired by global alcohol group Halewood International, Ironbark needed a global brand platform and branding system which could position the brand in Australia, Europe, Asia and North America.