Enigma has been hired by Kennards Hire.

Kennards Hire

Sector

Brand

Services

Brand Strategy

Print Design

Social Strategy

Production

Conceptual  

Digital Design

Advertising

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Background

Kennards Hire wanted to appoint a new creative agency that offered creative skills, strategic insight and cultural alignment to the brand. Happily, Enigma ticked all three boxes. After a competitive pitch we jumped in feet first to help our new client bring to life a new brand campaign.

Objective

The new campaign needed to clearly position Kennards Hire as the ‘Enabler’ helping customers from all walks of life. Be it the weekend DIYer through to the tradie and construction site manager, Kennards Hire’s range, ease of hiring, quality and sound advice had to allow them all to be their ‘on-the-tools’ best.

Campaign

Our campaign showed that Kennards Hire works tirelessly behind the scenes to help those that ‘do’…be it those who DIY, tradies and those that help build Australia and New Zealand’s critical infrastructure. Through a series of TVCs, social films and radio spots, we brought that ethos to life, showing all those ‘on the tools’ that they can do the job with a sense with a sense of pride and satisfaction.

Results

Currently in market.

Finding the strategic sweetspot in the sour energy sector.

Red Energy

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