When Kennards Hire were looking for a new creative agency, they wanted creative skills, strategic insight and cultural alignment to their brand. Happily, Enigma ticked all three boxes. After a competitive pitch we jumped in feet first to help our new client bring to life a new brand campaign.
The new campaign needed to clearly position Kennards Hire as the ‘Enabler’ helping customers from all walks of life. Be it the weekend DIYer through to the tradie and construction site manager, Kennards Hire’s range, ease of hiring, quality and sound advice had to allow them all to be their ‘on-the-tools’ best.
Our campaign showed that Kennards Hire works tirelessly behind the scenes to help those that ‘do’…be it those who DIY, tradies and those that help build Australia and New Zealand’s critical infrastructure. Through a series of TVCs, social films and radio spots, we brought that ethos to life, showing all those ‘on the tools’ that they can do the job with a sense with a sense of pride and satisfaction.
The campaign launched late September.