Kennards Hire has such a strong legacy for exceptional service. This was evident when our team spent time in the branch before we kicked off this brief. We all saw the dedication of Kennards Hire team members and the lengths they go to makes any job easier. One thing we noticed was that their DIY and Trade customers are all incredibly capable. So we wanted to establish a platform that focused on the unforeseen challenges that pop up on every job and how Kennards Hire can help.
Establish a creative platform for Kennards Hire across Australia and New Zealand that resonates with their DIY and Trade audiences showing that Kennards are obsessed with making any job easy. However, in a category where we are significantly outspent by our competitors we needed a creative expression that was twice as memorable as our competitors.
Our creative challenge was to really bring to life that whatever the problem, whenever you need a piece of equipment or wherever you are, Kennards Hire has got your back. But to truly connect with our audience we needed to create something that would deliver this promise in an unexpected way and the sublime comic talents of Jesse James McElroy helped deliver something that will make people look up and pay attention.