The perfect reconstruction that won homemakers’ hearts.

McDonald Jones Homes

Sector

Brand

Services

Brand Strategy

Brand Identity

Print Design

Website Design

Social Strategy

Production

Conceptual  

Digital Design

Public Relations

Advertising

Media

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Background

In a declining market, price-wars had made home building rational, when a new home is anything but. McDonald Jones Homes needed a brand idea that could rise above the retail and tap into what really moves homemakers.

Objective

To  help McDonald Jones Homes grow in a shrinking market, when they’re already NSW biggest home builder.

Campaign

There's nothing quite like the feeling of coming home to a McDonald Jones home. So, we created an unforgettable moment by taking home to someone who needed it most – a dad who often worked far away from his family. The film was shot with real McDonald Jones customers, and the moment of the reveal was entirely authentic.

Results

McDonald Jones Homes had a record year, moving 3,000 homes, with sales up 20%.

Enigma has been hired by Kennards Hire.

Kennards Hire

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