In a declining market, price-wars had made home building rational, when a new home is anything but. McDonald Jones Homes needed a brand idea that could rise above the retail and tap into what really moves homemakers.
To help McDonald Jones Homes grow in a shrinking market, when they’re already NSW biggest home builder.
There's nothing quite like the feeling of coming home to a McDonald Jones home. So, we created an unforgettable moment by taking home to someone who needed it most – a dad who often worked far away from his family. The film was shot with real McDonald Jones customers, and the moment of the reveal was entirely authentic.
McDonald Jones Homes had a record year, moving 3,000 homes, with sales up 20%.