Our task was to invite investors and talent to this regional city. Not easy, when competing against Sydney and Melbourne. But we had an inherent product truth – Newcastle is home to such a range of unique and unexpected places which, if you didn’t know any better, you could very easily mistake for places all around the world.
To promote the benefits of investing or moving to Newcastle to businesses, investors and skilled workers.
We invited passers-by to guess where in the world they are while wearing the latest 3D VR technology. We challenged people to take a look around at eight different locations, and guess where in the world they are. The twist being that they were all in one incredible city - Newcastle.
The campaign generated over 1,163,678 total social impressions, with a total reach of 315,247. Organic post engagement reached 61%.