How we gave people 360 reasons to be in Newcastle.

Newcastle City Council

Services

Concept

Design

Production

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Background

Our task was to invite investors and talent to this regional city. Not easy, when competing against Sydney and Melbourne. But we had an inherent product truth – Newcastle is home to such a range of unique and unexpected places which, if you didn’t know any better, you could very easily mistake for places all around the world.

Objective

To promote the benefits of investing or moving to Newcastle to businesses, investors and skilled workers.

Campaign

We invited passers-by to guess where in the world they are while wearing the latest 3D VR technology. We challenged people to take a look around at eight different locations, and guess where in the world they are. The twist being that they were all in one incredible city - Newcastle.

Results

The campaign generated over 1,163,678 total social impressions, with a total reach of 315,247. Organic post engagement reached 61%.

More than just show bags and fairy floss.

The Newcastle Show

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Helping rewrite the futures of people in need.

Newcastle Permanent Building Society

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