More than just show bags and fairy floss.

The Newcastle Show

Services

Concept

Rebrand

Production

Design

Sector

Website

View all case studies

Background

The Newcastle Show has been running since 1899 and once was a city-wide holiday. However, in the face of a changing entertainment landscape, numbers have dwindled. In 2019, the board team at The Show wanted to breathe fresh life into the organisation and approached Enigma to help.

Objective

To breathe fresh life into an ageing icon.

Campaign

We repositioned the event with a new brand and campaign that reflected true transformation and aimed to showcase the eclectic mix of activities on show, at The Show. The campaign featured lots of touchpoints for locals to experience the new-look Show.

Results

Audience attendance was 40% up on previous years…and the best in almost 30 years.

View all case studies

A new Knight rises.

Newcastle Knights

View next case study

How doing little helped save bank customers lots on their home loan.

Newcastle Permanent Building Society

View next case study