Newcastle Writers Festival isn’t just an opportunity to celebrate and share popular stories, it’s a unique chance to hear the one that’s bubbling underneath. ‘The Stories Behind the Stories’ platform was devised to give writers the chance to delve into the stories behind their work.
To give festival attendees the unique opportunity to hear and learn more about the stories they know and love.
Our new multi-layered logo allowed 'the Stories Behind the Stories' to seep through the visual identity of the festival and encourage people to discover more to the festival. When it came to creating our campaign, we aimed to find new and innovative ways to invite people to discover more to every story.
Audience attendance was 20% up on previous years.