An identity conceived to keep pace with a global real estate leader

Oxford Properties Group

Services

Brand

Concept

Design

Digital

Strategy

Social

Sector

Property

Website

oxfordproperties.com
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Background

Backed by OMERS, one of Canada’s largest pension funds, Oxford Properties Group is one of the world’s leading real estate companies. Oxford invests in, develops and manages significant properties across asset classes around the world, including New York’s distinctive Hudson Yards development.

Objective

Respecting the established Oxford logo, develop a refreshing, dynamic and future-focused brand communication system that reflects the Group’s innovation, insight, diversity and global ambition.

Campaign

Collaborating with stakeholders across four continents, we defined a brand strategy focused on Oxford’s long-range, community-focused view on property investment, development and management.

At the heart of the flexible identity system is a series of vibrant illustrations and animations inspired by the intersection of built environments and human form, which turns places into meaningful communities. Confident typography and language works in flexible layouts to stretch across corporate, commercial, retail, industrial and residential uses, and from corporate applications to placemaking events.

Enigma developed a comprehensive guideline including tone of voice and social and digital guides. And we worked closely with partners to develop motion assets, used across multiple channels including the Oxford brand video and social media.

Results

"We are so really proud to share the relaunched brand. Thank you. For the care. The passion. For pushing us and helping create something that truly sets us apart. It has been a highlight working with you and your exceptional team."

– Chantelle Cole, Vice President of Marketing
   Oxford Properties Group

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