Find a story in every grain

Pure Grain

Services

Brand

Concept

Design

Digital

Strategy

Sector

Website

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Background

Pure Grain are an ambitious group of farmers, producers, advisors, and businesses working together to transform the supply chain for the better.

They’re on a mission to create a more transparent and sustainable barley industry. As producers and suppliers of barley to large breweries, the founders saw an opportunity to help growers produce a higher quality product with specific characteristics. And by bringing innovation to growing, storing and transporting the grain, they can help the same growers achieve greater returns.

Objective

We were engaged to simplify Pure Grain’s complex story, and develop a powerful new brand identity that can become an industry voice over time.

Campaign

Pure Grain are on a mission to create a more transparent and sustainable barley industry. We were engaged to simplify Pure Grain’s complex story, and develop a powerful new brand identity that can become an industry voice over time.  

We created a strategy, brand identity, tone of voice and messaging that tells the Pure story in a compelling and accessible way. Through human, story-driven imagery and accessible, evocative messages – we’ve made it digestible and meaningful for audiences. We also created a mark that can act as a mark of quality to consumers, providing reassurance of provenance.



Results

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