Enigma Case Study – SmartFreight - Seeing the wood for the trees

Case Studies Leadership Team Careers Life at Enigma News Contact

Advertising

Enigma’s full-service offering, from strategy to concept to production, has you covered. Think of it as a ‘paddock to plate’ kind of thing.

Find out more

Media

Enigma Media is an accredited national agency providing strategy, planning, buying and audience analysis. We’re also channel agnostic. Amen.

Find out more

Public Relations

Enigma’s PR team will help you develop engaging strategies, steer you through crisis communications and help you win that unfair share of positive publicity.

Find out more

Branding

With a particular expertise in place making, Enigma’s Branding offering means our world-class team of thinkers, designers and strategists really can put you on the map.

Find out more

Services

Stakeholder research and workshops

Brand strategy

Tone of voice and key messages

Brand identity and architecture

Campaign assets

Environmental graphics

Trade displays

Infographics and motion graphics

Video content

Brand guideline

Digital marketing

Website development (Atlas)

Sector

Website

View all case studies

Background

SmartFreight is a global software leader that makes the process of freight simpler. It gives people greater visibility over freight – from customer service to warehouse management and accounting. Their market differentiator is that their network and software provides data and insight into costs across every link in the shipping chain.

Objective

Our objective was to help position SmartFreight as the global freight software leader that it is – to clarify its purpose and message to the market, and to develop a contemporary brand identity to support this positioning.

Campaign

To highlight the brand’s unique selling proposition and mitigate any confusion surrounding its name, we created the positioning line “Brighter Shipping Software”. We refreshed the brand’s architecture, identity, story and messaging to support this positioning statement. Our logo design was inspired by the unfolding planes of a package to create a dynamic container device that would house key messages.

Working collaboratively with SmartFreight, we developed a series of engaging infographics, explainer videos and marketing collateral to demystify and simplify otherwise complex content.

Advertising

Media

Public Relations

Branding

Menu

Seeing the wood for the trees