Bringing developments to life.

UrbanGrowth NSW

Services

Community Engagement

Event Management

Stakeholder Engagement

PR

Design

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Background

UrbanGrowth NSW was tasked with delivering a range of projects designed to boost economic activity that involved consultation, education and information to the community about major projects within the NSW Government’s Newcastle Urban Transformation and Transport Program (NUTTP).

Objective

For four years Enigma has worked with UrbanGrowth NSW to roll-out key components. Each of these projects involved keeping the community and media well informed, and to keep firm control of the messaging.

Campaign

Over four years Enigma worked with the UrbanGrowth NSW team to deliver a range of projects including:

Design Newcastle

A two-month community engagement program to seek views and ideas from the community about the NUTTP.

Light Rail Focus Groups

Conducted 3 x focus groups to determine people’s preference for the Newcastle Light Rail route.

East End (Stage 1)

A community education and consultation campaign about a $400 million high rise development in Newcastle’s East End.

Bays Precinct Urban Transformation

Helped execute the Call for Great Ideas, a program where business groups from all over the world were encouraged to submit ideas for the transformation of The Bays Precinct in Sydney.

Revitalising Newcastle

The second stage of consultation and information about the NUTTP, with a focus on future uses for the disused heavy rail line.

East End (Stage 2)

A community information campaign around the revised Development Application for the East End project.

Results

The projects were delivered by an experienced Enigma team working very closely with UrbanGrowth NSW. The projects were highly controversial while at the same time engaging record numbers of people and businesses in Government consultation projects. This attracted widespread positive commentary from business and community. Investment in Newcastle is booming because the consultation and engagement around these renewal projects produced definitive results that gave the Government a mandate to proceed with transformation.

Attracting 100,000 people to a city under construction.

Transport for NSW

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Finding the strategic sweetspot in the sour energy sector.

Red Energy

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