Westfield Works is Scentre Group’s answer to flexible working spaces. Located within their network of Westfield Living Centres, they will cater to everyone from individuals and start-ups to large organisations seeking a networked, decentralised office solution.
Our task was to create a brand identity and marketing campaign to support the launch of their pilot in Market St Sydney and beyond.
The brand we creates leverages the power of Westfield to communicate the convenience, amenity and suburban reach the Group can offer. The identity reflects the fluid, flexible nature of the Westfield Works spaces and services. We developed an ownable language system that highlights the incredible work-life balance these spaces offer – and our vibrant, dynamic visual language encouraged people to reimagine what remote working could be.