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Enigma’s full-service offering, from strategy to concept to production, has you covered. Think of it as a ‘paddock to plate’ kind of thing.

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Media

Enigma Media is an accredited national agency providing strategy, planning, buying and audience analysis. We’re also channel agnostic. Amen.

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Public Relations

Enigma’s PR team will help you develop engaging strategies, steer you through crisis communications and help you win that unfair share of positive publicity.

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Branding

With a particular expertise in place making, Enigma’s Branding offering means our world-class team of thinkers, designers and strategists really can put you on the map.

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Background

Our client did a review of their owned channels to ensure they were connecting with their potential buyers. One of the most important owned channels for a builder is their display home. But could it work harder? Our client pride themselves on the interior design of their display homes but everyone has different tastes and with homes scattered around different parts of NSW how do we know what resonated?

Science

We analysed all of the Helix Persona makeups for the client’s display homes across the different regions of NSW and ACT. We overlaid the sales data for those areas to ensure the Helix Personas were accurate. We also cross referenced the data against ‘intent to build new in the next 12 months’ in the Roy Morgan Asteroid tool to identify if there were any other personas that were potentials.

Strategy

We created audience profiles for each of the display homes so that the interior designer could create the look that would appeal to the buyer in that area. Each profile was unique and different things were important to them - one display home had a touch of escapism, one was all about family, one focused on the working professional, one was true blue Aussie, one had ethnic influences, one was modern and one was old school.

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Home Builder

Background

Science

Strategy

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