Enigma founder and CEO director Lisa Sutton Gardner said the acquisition bolstered Enigma’s capabilities at a time when the business was focussed on growth and amplifying its creative strength.
“This partnership feels like a natural fit due to Enigma’s ambitions to grow our brand offering” Lisa said.
Born and Raised has a successful track record in building and delivering brand solutions and managing director Chris Laws said the partnership would allow the Born and Raised story to continue under a different masthead with a broader, full-service team.
“We were looking for opportunities to expand and to be part of a successful and well-established agency that has strong ambitions to lift its offering and scale up,” Mr Laws said. “I am proud to bring Born and Raised staff and clients the benefit of working with the Enigma full-service powerhouse.”
Born and Raised is a young and dynamic agency with an impressive pedigree of clients in the retail, property, home, education, travel and tourism sectors.
Chris Laws and two partners founded Born and Raised seven years ago, and prior to that Chris was General Manager at Moon for eight years, where he focussed on strategy and client service.
This acquisition aligns with Enigma’s expansion into brand which began with the appointment of Lee Valentine as Executive Director in April last year. Formerly of Hoyne Design, Lee has championed growth and expansion into his area of expertise – brand marketing. Since Lee joined the Enigma team the business has achieved consistent and considered growth largely due to an expanded brand and media workforce.